Life is better when experiences with brands are effortless and genuinely helpful. Customer research gets us there.

At Bixa, we’re on a mission to empower brands to build meaningful connections with their customers. We believe that market research has the power to transform businesses, and that business decisions are more accurate and impactful when data is derived from our innovative mixed-methods approach.

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Our mission goes beyond research.

We put the customer at the center of everything we do. Bixa’s core values guide each of our projects…

Authentic Connections with Customers

We know first-hand that when brands prioritize customer experience, it leads to positive and lasting impact. That’s why a customer-centric approach is at the heart of everything we do. We empower brands to build authentic connections with their ideal customers by facilitating conversations that help them listen, empathize, and respond to customer motivations and pain points.
Empowering Brands to Make Strategic Decisions

There’s no point in research for the sake of research. We provide the data-backed customer insights—in addition to strategic recommendations—that empower brands to navigate complex business challenges.
Cutting-edge Insights

Innovation is the lifeblood of marketing. Bixa's commitment to staying ahead of the curve with the latest trends and technologies ensures that our clients are always on the cutting edge. We continuously refine our methodologies, stay up-to-date with the latest consumer trends, and embrace emerging technologies to ensure our clients have a competitive edge.
Holistic Customer View

Blending the power of qualitative and quantitative research, we unlock a treasure trove of insights and gain a profound understanding of consumer behavior and attitudes. Our holistic methodologies empower brands with the clarity and confidence they need to make data-driven decisions from a customer-focused perspective.
Collaboration for Results-Driven Research

At Bixa, we’ve seen firsthand how teamwork can revolutionize the way businesses build products and experiences. Our strong partnerships with brands make for better market research because we align research objectives with business priorities, ask the right questions to the right people at the right time, and deliver targeted insights for intentional, customer-focused results.
Global Impact

Our vision extends far beyond geographical boundaries. Today’s customers are more diverse than ever before, making it imperative for market research to adopt a global perspective to capture the nuances and opportunities that span across different regions and cultures. We aspire to make a global impact by facilitating meaningful interactions between brands and customers worldwide, fostering cultural understanding, and promoting diversity and inclusion.